LinkedIn Marketing Analytics Dashboard | Looker Studio
Jun 2025 – Jul 2026- Challenge
- Self-initiated outside of full-time work, to build practical expertise in digital marketing analytics, social media marketing, reporting, and business intelligence.
- Strategy
- Consolidated a year of LinkedIn organic performance and personal branding metrics into a single executive-level reporting interface — covering audience demographics, content performance, and reach analysis.
- Execution
- Built in Google Looker Studio using Google Sheets and LinkedIn Analytics as data sources, applying KPI reporting, data visualization, and audience segmentation best practices for a non-technical audience.
- Identified that 72% of profile reach came from outside the existing network, indicating strong organic discoverability.
- Performed content-category analysis, revealing SEO, AI, and career-focused content as top-performing topics.
- Segmented audience by job title and seniority, identifying SEO Specialists and Digital Marketing Professionals as the core audience.
- Transformed raw LinkedIn Analytics data into an executive-ready reporting interface for marketing decision-making.
- Google Looker Studio
- Google Sheets
- LinkedIn Analytics
- Data Visualization
- KPI Reporting
- Dashboard Development
- Audience Segmentation
- Content Performance Analysis
- Business Intelligence (BI)
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Organic Impressions
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Reached Professionals
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Reach Outside Network